Alaska Airlines has announced a deal to buy Hawaiian Airlines for $1 billion cash and assumption of $900 million in Hawaiian Airlines debt. They will keep the two separate brands, though combine their loyalty programs. The deal is expected to close in 12-18 months, subject to approval of Hawaiian’s shareholders and making it through anti-trust review.
For Mileage Plan and oneworld frequent flyers this is great. For Hawaiian customers this should be fine-to-positive. It’s Alaska shareholders that may not benefit from the merger integration costs in order to swallow an unprofitable airline. Although perhaps the biggest beneficiaries will be the transaction and anti-trust lawyers whose billable hours will be immeasurable.