When former United Airlines CEO Oscar Munoz introduced his airline’s new business class product – from better seats, to new lounges with sit down dining so you could board the plane having already eaten, to new bedding and pajamas – he declared, “Sleep is the new black.”
In an increasingly sleep-deprived world, some people are now making sleep the point of the vacation. That will be anathema to many who believe you should go somewhere and experience the place, not experience sleep.