The Maldives has lifted testing requirements for vaccinated travelers, and is preparing to offer ‘vaccine on arrival’ in a bid to boost tourism. Most of the world is far behind Israel, the U.S. and U.K. in vaccination, so this may become an attractive reason to visit from many parts of the world.
Marketing is all about knowing who your customers are, and figuring out how to find more people like that. It’s why it matters that marketing staff understand your customer base, and not just have models predicting the characteristics describing who the median customer is. Especially at the high-end, high-touch, send something… a little more personalized. Indeed, maybe a personalized welcome note to someone forking over $10,000 or more up front for a credit card?
After paying flight attendants not to work during the pandemic, thanks to government subsidies, American Airlines plans to fly more than 90% of the seats they flew domestically in the summer of 2019 this summer, and 80% of the seats they flew internationally.
American recalled all of their flight attendants from furlough to work these flights Even then that’s not enough.
Delta Air Lines has plenty of cash. They never furloughed any employees. Travel is recovering and they’re expecting to return to profitability this summer. They’re even making large bonus payments to management employees.
Against this backdrop, Hunter Keay from Wolfe Research asked Delta CEO Ed Bastian during the airline’s earnings call whether they would turn down ‘PSP3’ the third government airline bailout that will offer them about $3 billion in exchange for continuing to pay employees through September.
A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Mary Schlangenstein who covers airlines for Bloomberg asked CEO Ed Bastian during Delta’s earnings call about Southwest’s no-notice 6.5% devaluation of Rapid Rewards points yesterday and whether they’d considering doing something similar.
Bastian offered SkyMiles as a contrast to Southwest, “we’re not considering that, and we’re very excited about the value [of the SkyMiles program].” Wait, wut?
Wait times at London Heathrow immigration hit 7 hours on Monday and a passenger collapsed. An airport executive told U.K. parliament that “police were being called to deal with tensions that flare up as people queue for hours at a time.”
Manual U.K. Covid processing – checking of forms and tests and evidence of booked future tests – is taking so much time that it’s potentially increasing the spread of the virus.
This is a rather unusual offer that combines some of pandemic-era innovation with a traditional stay x, get y free promotion.
The American Airlines-Hyatt partnership has a great new targeted offer, and we’ll now very shortly just how many Hyatt members who have linked their American AAdvantage accounts that is: 1000 American Airlines miles per night up to 30,000 bonus miles – stackable with at least three other ways to earn.
If it’s true that we shouldn’t trust loyalty programs, and that ought to become our base case, then the way that information gets out to the public is precisely by shaming loyalty programs when they behave badly. Rather than shrugging our shoulders at no-notice devaluations, it is important to shout it from the rooftops so that members know to build lack of trust into their base case.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
