United Airlines has announced that they’ll reduce greenhouse gas emissions 100% by 2050, making a bolder claim than world airlines through trade association IATA which commit to a 50% reduction in carbon footprint by 2050. Both goals are far enough off as to be largely symbolic, but what’s got great potential here is the path United plans to pursue to get there.
The airline will invest in directly removing carbon from the atmosphere – not feel-good measures like planting trees where the accounting is murky. The technology is too expensive today, but payment processor Stripe just announced their own investments here. Adding United and perhaps soon others could help bring about critical mass that makes this technology viable to solve our environmental problems.