Post Your Boading Passes to Social Media for Breast Cancer Awareness (Real Donations)

Fly for Pink: is a project of BoardingArea, Milepoint, Frequent Traveler University, and other frequent flyer websites.

Through October 31, every boarding pass photo posted to Twitter & Instagram with the hashtag #flyforpink will donate 50 cents to cancer-related causes (up to $10,000 or 20,000 boarding passes).

    fly for pink

Don’t have a physical boarding pass to take a photo of? A screen shot of a mobile boarding pass works, too (as would a random boarding pass found in a seatback picket..). Here’s what I just tweeted:

    fly for pink

Get tweeting or posting to Instagram! It’s your opportunity to show your support, and have that translate into an actual donation.

It should be a fun and unique October, an opportunity for frequent flyers to come together to support a cause in a unique way that connects all of us, and that all travelers can participating in.

(I swear this wasn’t inspired by the new American Airlines napkins.)

Please share this post and let’s raise some funds for cancer-related causes!

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. High profile travelers should be aware that the barcode embeds PNR, ticket number, and frequent flyer number in plain text.

  2. This might not be the best promotion the House of miles has come up with. For the uneducated..taking an unedited picture of your boarding pass with your PNR and last name on it could get your flight cancelled by a mischievous person or worse. Post carefully.

  3. @Ted – the website suggests editing your boarding passes before posting, but as you’ll see the one I posted does not contain a reservation confirmation number (or ticket number) on it and also happens to be for a trip that’s been completed.

  4. Posting boarding passes is just a bad idea, for security of accounts and identity. I understand the desire to feel like we are doing something together, but the benefit of the donation (taxwise) is that of the donators, and I doubt there is an actual relationship between posts and the donation…that amount was already decided. I just don’t see any upside to participating, other than peer pressure.

  5. Considering the poster may be revealing information that can be used to exploit or attack them, their family or friends, or their property, this is an awful idea. Organizations, and anyone else who promotes this, need to consider that people could unknowingly be jeopardizing themselves or others, and end it immediately.

  6. “Don’t have a physical boarding pass to take a photo of? A screen shot of a mobile boarding pass works, too (as would a random boarding pass found in a seatback picket..).”

    This is worse. Such information belongs to the person that it belongs to, not the finder. Do the right thing and dispose of it. Don’t put someone else in jeopardy.

  7. I would avoid this unless you completely alter your boarding pass. Anyone can run the the aztec code through a reader and get your FF# and other pertinent info.

  8. Terrible idea. All for a total of $10,000 max? Please. Don’t be so politically correct Gary.

  9. Why is it always breast cancer? There are so many other forms of cancer that affect many people, but have far lower survivor rates than breast cancer that get much less funding. I’d be more inclined to participate if the beneficiary was research for a form of cancer that doesn’t have the power of a Susie Komen behind it.

  10. Really?

    1. The most common type of cancer on the list is breast cancer, with about 235,000 new cases expected in the United States in 2014.

    2. It’s October, which is breast cancer awareness month.

    That’s why it’s for breast cancer.

  11. Seems like every month is breast cancer awareness month. It’s pretty much the only cancer you ever hear about. Let’s spend some of the vast sums coming in for breast cancer on pancreatic cancer research. Far more deadly and woefully underfunded.

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