Qatar Airways Groundbreaking AI Film: Become The Star Of Your Own Global Adventure!

Qatar Airways has a new interactive ad, where you can put yourself in a promotional film using AI. You upload your photo, and get inserted into a romantic travel adventure. Basically, they take your photo and create a deepfake of you, mixing into their short film. You become the lead actor in Tokyo, Cape Town, and Doha. Try it and see if it’s a remarkably accurate rendition of you.

A man and woman meet in London. He chases her around the globe to return the earrings she lost. Spoiler alert: The story crosses several iconic destinations, culminating in a reunion at the airport in Doha.

So why do this? Uhh, because it’s cool and they can? No, it’s about ‘creating unforgettable, customer-centric experiences. And because reasons. Of course, as technology-forward as this is they’re really just sticking your face on someone else’s body. And they don’t let you upload the faces of famous people, because laws.

Regardless, it’s a step forward in personalized marketing, when most travel companies see personalization as segmenting me as a late 40’s white male and pitching me golf.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Try it, and chances are you are giving them the rights to use your likeness in advertising and to sell it to anyone they like in perpetuity. If you’re not paying, YOU are the product. Say no to AI.

  2. This may interest some,but when it comes to myself,I for one would never do something this stupid and it is because I do not totally trust the AI programs out there

  3. This may interest some,but when it comes to myself,I for one would never do something this stupid and it is because I do not totally trust the AI programs out there

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