Southwest Airlines melted down over the holidays, affecting around two million travelers and costing the airline around $825 million. And now the airline gets the Saturday Night Live treatment.
SNL cast promote the new, reformed Southwest airlines. First on the agenda is upgrading their IT to 2008 Dell computers. (The 2002 Thinkpad laptops will henceforth be used by air traffic control.)
All luggage will be sorted by color to prevent missing bags. If you’re going to Dallas, pack a red back. That makes it your responsibility, not theirs.
The SNL piece ends, “You bought a Southwest ticket. You obviously don’t respect yourself. So why should we?” And this raises an interesting question. I don’t believe the holiday period was foreseeable. Southwest’s executives didn’t foresee it. The pilot union claims to, but didn’t really. But now that it’s happened are you on warning about the next one?
The airline is making huge investments so solidify their operation. Those are going to take time. I don’t expect a repeat of the holidays – because that was the convergence of several long tail events at once.
And as for respect, Southwest Airlines provides more legroom and the regular coach products at Delta, United, or American. They don’t charge for checked bags, either. So which airline is it that doesn’t respect you?