Wandering Aramean reports that Southwest is going to start enforcing the expiration dates on their drink chits.
This may seem minor to some (most?) but I have to say, I have a stash of these old drink coupon books and despite having expiration dates on the coupons it’s always been nice that Southwest would take them. I could give them away to colleagues stuck on a Southwest flight, or offer up a bunch to buy a round for the plane.
It was just so very Southwest that these coupons would always be taken, no questions asked. But no longer.
Southwest has had a VERY lenient policy regarding drink coupons over the years. Most notably was that, although there was an expiration date printed on the coupons, they were always accepted. As of Sunday, August 1, 2010 that will no longer be the case. Starting in the new month no chits will be accepted past their printed expiry date. Additionally, chits that do not have an expiry date printed on them will inherit such a date: August 31, 2011. Finally, the drink coupons that customers receive for buying Business Select fares – the most expensive fares Southwest offers – will now only be valid on the day of travel; they cannot be saved for future use.
There are also some changes expected with the next round of drink chits that get issued. Most notably they have the customer’s name and Rapid Rewards member number printed on them. No word yet from the company on why they will be personalized but it will certainly limit the 3rd party market value of the chits. Selling a drink chit on eBay is much less likely to happen if it has a name and member number on it.
I guess I could head out to Dulles this weekend and start handing out my soon-to-be-worthless stash at a Southwest boarding gate..