Tag Archives for sheraton.
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Three years ago Starwood announced a $100 million effort to revitalize the Sheraton brand. This was mostly about marketing investment, but they made some tweaks using the Sheraton ‘Grand’ moniker and a carrot and stick approach with fees and incentives, to try to get hotel owners to invest in their properties.
They promised to improve the offerings in club lounges, improve hotel design, and bring on new properties. This was back when the chain was still trying to grow on its own even though the board had largely decided to sell.
Shortly before Starwood announced a deal to be acquired by Marriott it agreed to spin off its timeshare business into a separate company, Vistana, which it sold to Interactive Leisure Group or ILG. ILG now holds the vacation ownership businesses of Hyatt, Sheraton and Westin.
Marriott Vacations is now buying Interactive Leisure Group for $4.7 billion. So an affiliate of Marriott will wind up owning the Starwood timeshare business Marriott itself was believed not to want two and a half years ago as well as Hyatt’s timeshare business.
They were more than generous, perhaps too generous, and out of step with much of the world. So this doesn’t surprise in the least. I just miss the idea that a valued customer is a valued customer each and every time and it seems a last little thread of that dies when this dies.
Monday, June 6 1:50 pm Depart Bora Bora Motu Mute Airport Air Tahiti Flight 459 The night before we received a ‘departure letter’ with a printout of our folio, a Starwood Luxury Collection survey, and a departure time. We were scheduled for 11:30am which would have left us with 2 hours at the BOB airport – way too long with nothing to do. I went to the front desk and had them change our departure until an hour later, which I think caused them to make an extra airport boat run as there were a couple of other folks from our resort on the plane and they didn’t come over on our boat. After approaching the airport dock by boat, checkin at BOB took 2 minutes tops. There was no line and the airport was…
I flew a couple transcon flights on Alaska Airlines. The first, a breakfast flight, was very disappointing. The first class flight attendant spent the majority of the flight in the galley reading. She had a sour demeanor, and made requests unpleasant. Breakfast was sparse. The return flight was a different story entirely, a much more pleasant crew and a filling lunch. Still, the pitch is tight on Alaska’s first class product and the seats are old and visibly worn. Security lines were long at both Reagan National and Seattle. Not surprising, it was a holiday weekend. The first class/elite lines in Seattle make a huge difference. It’s a shame that National doesn’t offer this (and neither, unfortunately, does Dulles). Seattle is the original home of shoe removal. It’s commonplace nowadays, but it seemed to start…
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
