The announcement of American Express’ two new ‘Amex Everyday’ cards generated huge buzz yesterday — even before the public launch with three commercials during the Oscars with Tina Fey.
It’s fantastic that they’re introducing a no fee full Membership Rewards-earning card. The basic ‘Amex Everyday’ card will be the only no fee card that earns at least one mile per dollar spent and lets you transfer points into a variety of loyalty programs.
And the premium card is strong for ongoing everyday spend.
Neither one is a premium benefits card, or a big bonus card. But many readers will find them useful… once they can finally be applied for on April 2.
In the meantime, to whet your appetite and build anticipation, here are the commercials for the card. The first one I like best.
Has Tina Fey sold you?