Uber Launching Co-Brand Credit Card from Barclaycard

This fall Barclaycard will launch an Uber co-brand Visa.

We don’t yet know what the benefits will look like for the card.

While Barclaycard issues mostly MasterCard products, they do have a relationship with Visa, indeed their Priceline card is a Visa and they also have the Barclaycard Visa with Apple Rewards for instance.

Uber is losing a billion dollars per quarter but the biggest co-brand credit card deals run into the billions, it would be a twist if like the airlines which flew through rough times to preserve the underlying credit card business the ultimate road to profitability for Uber rode through the banks as well.

Lyft is reportedly looking at a co-brand credit card, and the next big win will be the bank that gets Airbnb.

(HT: Doctor of Credit)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I could see the perks of getting an AirBnb card, but why would I ever need an Uber one? Is anyone that blindly loyal to them? Maybe I’m missing something here, but I can’t imagine this providing much value unless it’s something unsustainable or a no annual fee version.

  2. I can’t a credit card will prop up the company very much. There’s just not enough people who spend enough money on Uber

    Most Uber riders are your average American who just need a cheap ride home from the bar or a $30 ride tothe airport. One-off’s like you and Ben notwithstanding, Uber (and AirBnB) don’t really have that equivalent to a business traveler who spends $20K+/year flying Delta or at a $300/night hotel night for 100 night a year.

    They’ll surely make some money off a co-branded credit card, but it’s not going to be some game changer for Uber like with the airlines during the recession. They’ll still need to figure out how to make a profit on their own.

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