“Enhancements” are the bane of every frequent flyer’s existence. For years that word has been mocked because every devaluation, every cut, every dimunition in service is described as an enhancement. It may also be described as the result of “listening to customers.”
Matthew points out the latest bastardization of this word and it comes from United.
United has eliminated a bunch of alcohol choices onboard, has not replaced them with alternate options, and calls it an enhancement.
Effective today (January 1, 2018), in addition to the already eliminated Grand Marnier, the following other liquors have been eliminated from liquor offerings on all worldwide flights as part of the continued service enhancements: Jim Beam Devil’s Cut, Canadian Club Reserve, Courvoisier VSOP, and Crown Royal.
Naturally they’re doing this because it’s what customers want,
We did remove some of the less popular liquor selections which will allow us to reduce some of the complexity from the operation and let us evaluate new products.
Of course it is entirely possible to evaluate products and develop a future plan before you actually remove choices from the plane. Note that United isn’t saying they will be adding new choices in the future, just considering products which is something that every airline is always doing.
So they’ve eliminated 5 onboard choices. And each successive elimination continues the airline’s service enhancements. If they’re striving for even more enhancements, we can expect more eliminations. Imagine if the FAA allowed them to remove seats they could reach the Platonic ideal of service.
Fake Jeff Smisek on Twitter continues to ring true,
United: we didn't start the race to the bottom, but by God we plan to win it!
— Fake Jeff Smisek (@FakeUnitedJeff) June 10, 2014