The Wall Street Journal covers executive changes at United. (HT: Reid F.)
Jeff Foland, United’s Executive Vice President of Marketing, Technology, and Strategy, leaves for Hertz where he becomes Senior Executive Vice President and reports to former United President John Tague.
Foland ran United’s MileagePlus program, and had been Vice President of sales, previously.
As for what this means over at Hertz?
Mr. Foland has decided to join Hertz “to optimize our many current and untapped revenue opportunities.
I genuinely don’t know what that means, but it doesn’t seem like something I’d like.
Here’s the re-shuffle over at United:
- Jim Compton (vice chairman and chief revenue officer) takes over marketing, loyalty, and digital. So Tom O’Toole, who has run MileagePlus as Senior Vice President of Marketing, will report to Compton (and become Chief Marketing Officer).
- United’s General Counsel takes over customer care and customer experience.
- United’s CFO John Rainey takes over strategy.
Strategy is going to be run by the numbers guy who said United’s elites were over-entitled.
And ‘customer care’ will be managed by United’s lawyer.