US Airways Running Targeted TRIPLE Elite Qualifying Miles

Heels First Travel has the scoop on the US Airways triple elite qualifying miles offer.

Airlines offer general, non-targeted elite qualifying bonuses generally when travel is down and their models predict they’ll have fewer elites. It’s a way to re-engage their most frequent customers.

In a new world where Delta and United have adopted minimum revenue requirements for status starting next year, I fully expect programs to run the same sorts of predictive models. And especially if fares drop in the future I wouldn’t be surprised to see it become somewhat common to have double elite qualifying dollars offers.

There are three kinds of targeted elite qualifying mileage offers, more or less:

  • Incentivize travel on a new, underperforming, or newly competitive route. If a discount carrier starts throwing flights at an airline’s bread and butter routes, they throw their loyalty program at the competitor.
  • Identify customers you think could fly more and then incentivize them with status.
  • Find customers who seem to have fallen away or aren’t traveling with you and give them a way to stay engaged.

This one looks like the last type, the post’s author is a Platinum who only has 13,000 status miles so far this year on US Airways.

The offer is travel between September 26 and January 4, regardless of when tickets were purchased. If I were going for US Airways status I’d probably take the opportunity to fly non-stop for the first four days of the New Year. Full terms and conditions in the original blog post, and if you’re US Airways elite lagging behind in requalification check your email.


    You can join the 30,000+ people who see these deals and analysis every day — sign up to receive posts by email (just one e-mail per day) or subscribe to the RSS feed. It’s free. Don’t miss out!

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Pingbacks

  1. […] And sometimes the offer isn’t made to everyone, isn’t based on general conditions, but based on a particular flyer’s patterns. If you were an elite before, but have lapsed in your flying, the airline might reach out to you with an offer to get back on their aircraft. That’s what US Airways is doing with a targeted triple elite qualifying offer. […]

Comments

  1. The promotion is actually called the “Preferred Re-engagement 3X PQM’ – and yes, is targeted for those who have not flown very many miles with US this year.
    I guess I have flown too many…. sad.

  2. Separately, several people (myself included) have received registration links from the US Airways credit card for 6 miles per dollar on gas, restaurant, and department store spend in the third quarter (sadly, only up to $500 spend).

Leave a Reply

Your email address will not be published. Required fields are marked *