Wild Speculation Time: What’s Hyatt’s Big Announcement Tomorrow?

Update: Ok, they got me. I read waaaaayyy too much into the photo of a happy passenger flying. It’s registration for Hyatt’s new promotion which starts tomorrow. Heh.



Hyatt tweeted that they’ll be making a Gold Passport announcement tomorrow.

And the accompanying picture is of a happy passenger sitting in an airline seat. The suggestion seems to be that Hyatt is about to improve the airline experience.

Starwood and Delta have done a tie-up this year. So have United and Marriott.

Could we see a deal between Hyatt and American? The man in charge at Hyatt used to work for American, after all.

I actually don’t think so.

  1. Timing. Hyatt doesn’t seem like it moves quickly. The MGM M Life deal took two years to come about. There were lots of things supposedly in the pipeline with Hyatt that we haven’t seen yet (cash and points awards, complimentary bottled water for elites).
  2. Unclear value proposition. I’d imagine they would want to digest and evaluate their MGM partnership before pulling the trigger on another. The numbers behind doing a deal the way that Starwood and Delta did with points-earning aren’t obviously profitable — the points are expensive, I’d be surprised if there’s evidence yet that the juice is worth the squeeze. And the head of Gold Passport is a former KPMG accountant – I’d expect continued methodical decision-making.
  3. Uncertainty at American. I’d be surprised to see American doing big deals given current uncertainty — they are still in bankruptcy, it is not clear if they are merging with US Airways or not. It’s only recently become clear who would run their frequent flyer program if they did merge.

I could be completely wrong about this. And the tweet sure looks like there’s an airline-related announcement coming out of Hyatt tomorrow. My bet is it’s something fairly modest.

What do you think it is?


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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Even with the “they got me” update, this is a great post! Perhaps especially with it. I love it.

    It has me wondering whether the yellow on the seats in the picture is a trick of the light, or Lufthansa branding… 🙂

    Sometimes wondering leads to great things, other times only to humor. But either way, good stuff.

  2. I think they’re just saying that you’ll earn more points when you’re on business trips. Don’t necessarily think there’s an airline tie in, though it would be nice.

  3. i’m guessing xfer options of points to airlines, similar to spg…My wish though would be an AA agreement!

  4. Woohoo! Hyatt points for Ryanair flights! I’ve always wanted to have one of those yellow headrest safety “cards” crammed in my face.

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