Turkish Airlines thinks they can make you millions. Or at least they can take money from companies that want your millions, selling your time at a premium on the theory that you’re bored with little to do but pay attention to their pitch.
This is a great idea, because startups that have been pre-screened by inflight entertainment companies always produce superior returns. And because the best investment decisions are often made at high altitudes, where you can’t ask any questions of the company making the pitch.
Before your next award flight to or through Istanbul, remember: you were warned.