Shareholders vote today on Marriott’s acquisition of Starwood. It’s a decent deal for Starwood shareholders, though with Marriott trading at $66 as of this writing, 0.8 shares of Marriott plus $21 cash isn’t as good as the binding and fully financed earlier deal of $78 cash from Anbang. It’s a good deal for Marriott customers, who have more places to earn and redeem at. And remember that there are more Marriott Rewards members than Starwood Preferred Guest members.
I’ve suggested that one thing Marriott could do is start over from a loyalty perspective, create a new program that they move both Marriott Rewards members and Starwood Preferred Guest members into. (I first heard this suggestion from Randy Petersen who noted it’s how Starwood Preferred Guest itself was born out of Westin Premier and Sheraton Club International.) Mommy Points shares scuttlebutt that suggests this idea could be under consideration.