When all business class airline La Compagnie announced its launch two years ago I was skeptical to say the least. The founders had tried their hand at this before, and got bailed out by a sale to British Airways (their first attempt is now OpenSkies).
If the founders of the airline want to light money on fire, we might as well at least use it to keep us warm. Right now they’re advertising a fall sale for $1400 roundtrip between the US and Paris.