This is a horrible idea, that undermines trust in the brand completely. It’s trust in the brand that drives value for Hyatt Hotels Corporation. They really risk undermining their business.
If a surcharge is needed to cover the cost of making a hotel safe from SARS-CoV-2, then it’s not part of a hotel’s basic practices. the room rate doesn’t buy a safe stay. That communication is downright scary. And hiding the ball on price is untrustworthy and what’s needed to bring travelers back more than ever is trust.