IHG hotels, the chain that includes Holiday Inn, Kimpton, Intercontinental, and related brands, is bringing its flexible cancellation policy to an end. All of the major hotel chains have sought to encourage new bookings by making them very low risk for consumers. IHG says, though, ‘no more’ after September 30.
There’s a huge desire to get hotel pricing and restrictions ‘back to normal’ but I don’t think the world is back to normal yet, and if other chains don’t follow IHG will be at a competitive disadvantage.