For me, Turkish Airlines is known for (4) things.
1. An over the top business class lounge experience in Istanbul. There’s billiards, golf, a race track, and a movie room with popcorn machine.
2. Providing a free hotel night even for economy passengers when an itinerary contains a forced layover in Istanbul.
3. Frequently very good award space.
4. Kevin Costner
They will forever want to escape being known for:
So Turkish Airlines is paying for a big marketing tie-in with Batman v. Superman. It’s no ANA-Star Wars, but they’ve got a special livery on a Boeing 777 that’s been flying Miami – Istanbul – Mumbai.
Turkish Airlines also has its own promo trailer for Batman v. Superman
As a result of the tie-in, Turkish Airlines is launching two new destinations.
1. Gotham City: This is a Subsidized Route Supported by Wayne Industries
2. Metropolis: This is a Subsidized Route Supported by LexCorp
These spots are apparently being shown during tonight’s Super Bowl.
Apparently business class menus and amenity kits on Turkish will have Batman vs. Superman tie-ins. And a key movie plot point takes place in Turkish business class.
(HT: Experience the Skies)
This was an awesome and enjoyable post. Thanks for sharing and I can’t wait until March 25th.
Love Turkish B777 Business Class – exceptional cabin service and comfortable lay-flats. Next time I’m in Istanbul, I will arrive at the airport just to soak up the luxury offered in the lounge.
They flew it to SFO last week as well!
One of the most surreal travel experiences I had was boarding with my family on a THY IAH-IST flight in 2013. We were in business class and were greeted at the plane door by the two on board chefs, complete with the tall poofy chef hats. My two boys (2 and 4 at the time) didn’t know what to do, so they both ran up and hugged the chefs. Food was awesome, and I’m a tough critic (and Greek-American to boot).
By the way, since it’s Turkish Airlines, they probably want to change the name of the city from Metropolis to Metrobul.
Nice idea Turkish. Hope they get a good return on this.
Talk about lighting money on fire: how many Super Bowl viewers would ever be in a position to fly Turkish? One half of one percent? Probably not even that high.
Like many of the other Middle Eastern airlines, Turkish is demonstrating that it’s not a real company.