I signed up for e-Rewards more than a decade ago, and I had the option to sign up directly with them rather than through an offer from a single loyalty program.
When you sign up after being invited by a program, your options to transfer points earned from surveys were limited (if you signed up with one hotel chain you wouldn’t have the option to transfer to other hotel chains).
Fortunately I’ve had the ability to transfer to whomever I wish, but I also didn’t get a signup bonus from a specific program’s invitation either.
When I first started the surveys were more lucrative — more points for shorter surveys. I’ve stopped using e-Rewards, mostly. I’ve kept the minimum to transfer to miles in my account just to be ready for a program like the US Airways Grand Slam where they award bonus points for activity with their partners, but there haven’t been recent opportunities to use the points in this way.
Generally I won’t spend time taking surveys for points anymore, but when there’s a signup bonus that gives you a decent chunk of points for a first survey that’s a different story.
And this link on the Avios website lets you sign up for e-Rewards and earn 750 points for taking your first survey.
This offer is from avios.com. Avios is the currency of British Airways and Iberia. You earn Avios points, and if you want you can move those to a British Airways account later.
To take advantage of this you need to open an account at Avios.com. Once the points credit from the survey you can use ‘Combine My Avios’ to transfer them 1:1 into British Airways Avios.
You may want to transfer to Iberia instead of to British Airways, though — that way you have an active Iberia account, and will be able to transfer your British Airways points to Iberia if it helps you to do so. Iberia does not add fuel surcharges to award tickets for travel on Iberia.
(HT: Head for Points)