A few months into the pandemic Alaska Airlines started running promotions offering elite qualifying miles for credit card spend. That’s a trick they repeated. And they’ve brought it back for the rest of 2022.
- 1000 qualifying miles for every $5000 spend
- March 1 – December 31, 2022
- Targeted, but available on both consumer and business cards
Alaska, like every other airline, is going to have to make elite status accommodations in 2022 because business travel largely isn’t back. They won’t have to go as far as a global airline like United whose Pacific business is currently non-existent, since they’re largely a domestic carrier, but they do need to make status easier to earn.
The Seattle-based carrier doesn’t go as far as their oneworld partner American is making card spend focal in earning status. This year with the start of Loyalty Points American doubled the number of points needed for top status and counted every dollar of spend as a qualifying point. Put another way that’s closer to awarding 2500 qualifying miles for every $5000 spend if this were Alaska, so offering far more lucrative an incentive to shift wallet share to their co-brand than Alaska’s doing.
The fact that this is targeted tells me this isn’t the only move they’ll make to accelerate status-earning this year. However it’s an indication that they’re looking at data on how consumers respond, and it could be something featured in the program more prominently moving forward.
(HT: Thomas W.)