Before the pandemic American Airlines had partnered with Zoës Kitchen on branded meals. That partnership has expired. I’m not sure any restaurant chain would be interested in putting their name on an American Airlines Turkey Pastrami sandwich.
During a Crew News question and answer session with employees this week, an executive in onboard dining shared that they’re looking to replace Zoës Kitchen with another brand – but it might not be a brick and mortar chain.
We are in an active RFP at the moment to help get a partner. And with you know Uber Eats and things like that, the marketplace has really changed. And there’s a few more options out there than just your regular brick and mortar type items. So we’re looking at a few things like that and a few partnerships that will hopefully give our customers more variety than we were able to do on the ground. We think pre-order was something that we used a little bit pre-Covid, we’d love to bring that back.
Having a partner’s food items, or at least a version of them, may at least replace the need for American Airlines executives to pick what goes on the tray from scratch. They don’t appear to be very good at it.
The Number Of Salads On A Tray Is American’s Decision, Not The Caterer’s, credit: D.J.
It sounds like American Airlines is open to cobranding their meals with non-traditional food businesses, perhaps ghost kitchens, or maybe a meal kit delivery service like HelloFresh?