American Airlines announced on Twitter and on Facebook that they’ve joined Snapchat under the username AmericanAir.
While they’ve long provided customer service via social channels, American spokesperson Barbara DeLollis explains that they’ve “established a channel to learn and connect with our potential audience” rather than providing customer service on snapchat.
Apparently the first airline to use Snapchat was Aer Lingus, only last year. Since then Air New Zealand, Wow Air, and Virgin America (at a minimum) have joined.
One recent “snapisode” on Wow’s account depicted a day in the life of flight crew flying from Reykjavik to Baltimore, complete with complaints about the weather and a flight attendant donning a horse head mask to welcome passengers. The airline has even gone so far as to introduce an official “face” of the channel, Icelandic personality “Do More Asgeir”, who describes himself as “just some dude on a mission of exploring and doing more in Iceland!” Snap after snap, Asgeir takes viewers on little adventures around his country and even flew Wow’s route to Berlin to share how to spend a fun, affordable weekend in the German city.
The medium offers the possibility to connect visually and share live events with a younger demographic. In other words, you wouldn’t normally reach me on Snapchat. That I’m now going to download it because several airlines have signed on probably means I’m doing it wrong.
(HT: Demetrius John)