American Airlines has sent out its annual gift to its Concierge Key customers. Reader Alex shared his.
A year ago the chocolate company that provided the Concierge Key gift published that American AIrlines had ordered 11,300 of them. That’s consistent with the 10,000 to 15,000 estimate I’ve been using since 2014.
The first thing to note is that this year’s chocolates are provided ‘in partnership with Barclays’. That means American made Barclays pay for the chocolates.
The chocolates have artistic packaging featuring various cities.
There’s also a drawing Concierge Key members can enter to win (1) 100,000 AAdvantage miles, and (2) an Admirals Club membership they can gift (Concierge Key members receive complimentary Admirals Club for themselves).
There are (5) prizes, and only residents of the 48 contiguous U.S. states and the District of Columbia can win. They value the prize at $2640 so the tax reporting hit will be real. If we assume $650 for the Admirals Club members (the first time non-elite price) they’re valuing the 100,000 miles at $1990 or 1.99 cents per mile. That’s a lot lower than they used to report miles at for tax purposes.
These chocolates aren’t one of the better benefits of Concierge Key status. I’d like to see something of the sort sent to lower-tiered elites, like how Alaska Airlines used to send Christmas cookies to MVP Gold members. Nonetheless they’re a nice touch.