American’s 100,000 mile Executive Platinum status isn’t their top elite level. That honor goes to ConciergeKey.
American says very little about this level. There’s no published criteria for earning the status. Many of the benefits are unpublished. However ConciergeKey members aren’t often found complaining about air travel. While the rest of us suffer delays and cancellations, and find ourselves sitting cramped in the back, ConciergeKey members are taken care of.
American has just awarded this rarified status to select members for 2020. Reader griffingrowl shares that his ConciergeKey status showed an expiration date of January 31, 2020 on Tuesday morning. By Wednesday morning the expiration updated to January 31, 2021. American updated its systems, but hasn’t yet told customers they’ve made the cut.
What Is American Airlines Concierge Key Status?
American Airlines ConciergeKey is the ‘super secret’ level that George Clooney had in Up in the Air, in some sense equivalent to United Global Services and Delta 360.
ConciergeKey began mostly for corporate travel buyers and folks in their old VIP program back in 2007. They gradually expanded to individual high revenue customers.
- Benefits have primarily centered around assistance during irregular operations. ConciergeKey will at times provide airport escorts and offers boarding ahead of first class as well as a dedicated customer service line. And since 2012 they get access to Flagship First check-in.
- ConciergeKey get proactive monitoring of flights for rebooking assistance.
- Before it was a separate status level it came with Executive Platinum status (since 2012). Members receive Admirals Club membership. They can use miles to upgrade without paying the cash co-pay required of other members.
Flagship Check-in, LAX
One nice benefit is that on tight connections they may be met on the jetway of their arriving flight and driven on the tarmac to their onward gate in a Cadillac (United uses Mercedes and Delta Porsche).
A couple of years ago ConciergeKey became the top tier in the AAdvantage program receiving top placement on waitlists for flights and upgrades. ConciergeKey are ahead of Executive Platinums. Their domestic upgrades start to clear 120 hours in advance of travel versus the current 100 hour Executive Platinum upgrade window.
There’s also a next flight guarantee for ConciergeKey members. There’s also access to American’s Flagship Lounges (so far open at New York JFK, Chicago O’Hare, Los Angeles, Dallas Fort-Worth and Miami, and opening next in Philadelphia).
Flagship Lounge Miami
For the past couple of years American has extended electronic coupons for access to Flagship First Dining too.
Flagship First Dining New York JFK
Miami Corn Chowder With Corn Fritters
What Does It Take To Earn ConciergeKey?
You cannot qualify for ConciergeKey with a specific amount of flying or a published amount of spending. Over $50,000 has historically been enough – at least buying a $50,000 ‘AAirpass’ of prepaid travel would come with the status. Spending alone isn’t the only driver. Margins matter more. For instance spending $50,000 and flying 300,000 miles isn’t likely to earn ConciergeKey, while there are members spending $45,000 to fly no more than 100,000 miles who will make it.
American has run ‘challenges’ for ConciergeKey membership. A targeted fast track has included four spend levels for American Airlines flights that had to be met during a 90 day period. Different members received different amounts, $10,000; $12,000; $14,000 EQDs; $16,000. (Those are annual run rates between $40,000 and $64,000.)
After successfully completing the promotion, updated status was promised within 10 business days with member kits following in 4-6 weeks… which seems insane to me. ConciergeKey recognition should happen immediately.
ConciergeKey is also given out to decision-makers of big corporate contracts. Before the US Airways merger there were between 10,000 and 15,000 in this elite pool. That remains valid today.
There are also more than one tier of ConciergeKey. There are a handful of members (perhaps a dozen) that are tagged Do Not Miss because of their commercial importance to the airline.