American used to keep the details of its revenue-based Concierge Key status under tight wraps. They would refuse to answer questions about it. It was even referred to in hushed tones as George Clooney’s character was revealed to have this status in Up in the Air.
Now though there’s actually a new website detailing the benefits that Concierge Key offers. (HT: @xJonNYC)
What Is American Airlines Concierge Key Status?
ConciergeKey began mostly for corporate travel buyers and folks in their old VIP program back in 2007. They gradually expanded to individual high revenue customers.
- Benefits have primarily centered around assistance during irregular operations. ConciergeKey will at times provide airport escorts and offers boarding ahead of first class as well as a dedicated customer service line. And since 2012 they get access to Flagship First check-in.
- ConciergeKey get proactive monitoring of flights for rebooking assistance.
- Before it was a separate status level it came with Executive Platinum status (since 2012). Members receive Admirals Club membership. They can use miles to upgrade without paying the cash co-pay required of other members.
Flagship Check-in, LAX
One nice benefit is that on tight connections they may be met on the jetway of their arriving flight and driven on the tarmac to their onward gate in a Cadillac (United uses Mercedes and Delta Porsche).
ConciergeKey became the top tier in the AAdvantage program receiving top placement on waitlists for flights and upgrades. ConciergeKey are ahead of Executive Platinums. Their domestic upgrades start to clear 120 hours in advance of travel versus the current 100 hour Executive Platinum upgrade window.
There’s also a next flight guarantee for ConciergeKey members. There’s also access to American’s Flagship Lounges (so far open at New York JFK, Chicago O’Hare, Los Angeles, Dallas Fort-Worth and Miami, and opening next in Philadelphia).
Flagship Lounge Miami
For the past couple of years American has extended electronic coupons for access to Flagship First Dining too.
Flagship First Dining New York JFK
Miami Corn Chowder With Corn Fritters
How Many Concierge Key Members Are There?
Just over a year ago the chocolate company American ordered a gift from for its Concierge Key members announced it had provided 11,300 chocolates. That’s consistent with the 10,000 to 15,000 estimate I’ve been using since 2014.
What Does It Take To Earn ConciergeKey?
You cannot qualify for ConciergeKey with a specific amount of flying or a published amount of spending. Over $50,000 has historically been enough – at least buying a $50,000 ‘AAirpass’ of prepaid travel would come with the status. Spending alone isn’t the only driver. Margins matter more. For instance spending $50,000 and flying 300,000 miles isn’t likely to earn ConciergeKey, while there are members spending $45,000 to fly no more than 100,000 miles who will make it.
American has run ‘challenges’ for ConciergeKey membership. A targeted fast track has included four spend levels for American Airlines flights that had to be met during a 90 day period. Different members received different amounts, $10,000; $12,000; $14,000 EQDs; $16,000. (Those are annual run rates between $40,000 and $64,000.)
ConciergeKey is also given out to decision-makers of big corporate contracts.
There are also more than one tier of ConciergeKey. There are a handful of members (perhaps a dozen) that are tagged Do Not Miss because of their commercial importance to the airline.