American Express conjured up a holiday, Small Business Saturday, in a pique of marketing brilliance. They wanted to promote card acceptance with small merchants in a drive to reach parity with Visa and Mastercard, and promote awareness among their own cardmembers that Amex is accepted at small businesses.
For American Express, small business marketing wasn’t ‘feel good’ branding — it was a quest for a source of revenue.
Now, Small Business Saturday is the Saturday after Thanksgiving. But American Express has a new small business promotion now – an ‘Amex Offer’ you can add to one card that will give you a $5 rebate on up to 10 purchases of $10 or more (total $50) at eligible small businesses.
- Enroll by July 26, 2020, using the Amex Offers tab when you log into your account
- You can only add this to one card, so think carefully about which card you want to use if you have more than one
- Valid on purchases made by September 20, 2020
- Find eligible merchants using the Shop Small map or directory
Enroll your eligible Card by July 26, 2020 to get a $5 statement credit after using your enrolled Card to make a single purchase of $10 or more directly with any business in the U.S. on the Shop Small Map by September 20, 2020, up to 10 times. To learn more, visit www.shopsmall.com.
You may be shopping more locally, and as businesses re-open contactless retail and even restaurant pickup in your neighborhood becomes an opportunity to pick up $50 from American Express – while at the same time Aemrican Express gets you using their cards, with some frequency, at small merchants (and just using your card right now too).