For the last several years fares between the US and Europe have been available at incredibly low prices, driven down by a generation of ultra low cost carriers — deep discount airlines no longer just flying short haul routes, but operating across the Pond the way that Freddie Laker’s Skytrain service once pioneered.
There have been too many players flying too many seats at too low a price for too long, in a market that’s long been challenging, and airlines trying to make it in this environment have struggled. Wow Air could be next to fall.