United spokesperson Rahsaan Johnson just shared with me a new policy, in effect starting today: 1K and Global Services members receive both a complimentary beverage and complimentary food item when seated in economy.
The snack and drink benefit, I can say as a top tier elite with American, is something that really improves the coach experience. It takes it from mass transportation (‘cattle car’) and helps to personalize it, because even when you don’t get upgraded there’s still a benefit to your status and individual recognition. Together with a complimentary extra legroom seat, flying coach as a top elite really isn’t bad.