Last year Hyatt launched Hyatt Centric as a new brand to join Regency, Grand, Andaz, House, Place, and Park as well as all-inclusives Zilara and Ziva — and now they’re bringing on another brand as well: unbound collection.
This is really an “un-brand” along the lines of Starwood’s Tribute Portfolio and Marriott’s Autograph Collection which has been under consideration for some time.