In December I wrote about in airport cooking and golf events that American Airlines, Barclays, and Mastercard were running to raise awareness for their co-brand Barclays AAdvantage® AviatorTM Red World Elite Mastercard® which offers 50,000 American Airlines AAdvantage bonus miles after first purchase within 90 days of account opening and paying the card’s $95 annual fee.
At the time I wrote that I loved the idea, they were offering a value add to bring attention to their card and they were also offering premiums to existing cardmembers. It’s unobtrusive, and far classier and beneficial to customers than tabling.
There’s another marketing effort being made, this time mailing gits to cardmembers. On Monday I received a nice box with a thank you note inside and a book 1000 Places to See Before You Die with my name inscribed onto the cover.
Here’s what the note said,
I reached out to Barclays to see what’s going on with this and they shared,
This book was a part of our cardmember appreciation campaign which thanked our best cardmembers – a random group of the cardmembers were sent “1,000 Places to See Before You Die” while the remaining received an email from AA thanking them for being loyal cardmembers.
Additionally, we are sending a tin of cookies to a select group of new cardmembers (themed “A taste of First Class” as the cookie vendor is their onboard supplier).
I admit, I think I really want the cookies but I’m not a new cardmember. I put $50,000 spend on the card last year, and put $50,000 already on it this year, because that nets me:
- 50,000 miles (though I give up the miles I’d earn with a different card)
- 10,000 elite qualifying miles
- 6,000 elite qualifying dollars
- A companion ticket for American
And, I guess, it also gets me a book. Has anyone else received anything?