Barclays Sending Out Personalized Books and Cookies to AAdvantage Cardmembers

In December I wrote about in airport cooking and golf events that American Airlines, Barclays, and Mastercard were running to raise awareness for their co-brand Barclays AAdvantage® AviatorTM Red World Elite Mastercard® which offers 50,000 American Airlines AAdvantage bonus miles after first purchase within 90 days of account opening and paying the card’s $95 annual fee.

At the time I wrote that I loved the idea, they were offering a value add to bring attention to their card and they were also offering premiums to existing cardmembers. It’s unobtrusive, and far classier and beneficial to customers than tabling.

There’s another marketing effort being made, this time mailing gits to cardmembers. On Monday I received a nice box with a thank you note inside and a book 1000 Places to See Before You Die with my name inscribed onto the cover.

Here’s what the note said,

I reached out to Barclays to see what’s going on with this and they shared,

This book was a part of our cardmember appreciation campaign which thanked our best cardmembers – a random group of the cardmembers were sent “1,000 Places to See Before You Die” while the remaining received an email from AA thanking them for being loyal cardmembers.

Additionally, we are sending a tin of cookies to a select group of new cardmembers (themed “A taste of First Class” as the cookie vendor is their onboard supplier).

I admit, I think I really want the cookies but I’m not a new cardmember. I put $50,000 spend on the card last year, and put $50,000 already on it this year, because that nets me:

  • 50,000 miles (though I give up the miles I’d earn with a different card)
  • 10,000 elite qualifying miles
  • 6,000 elite qualifying dollars
  • A companion ticket for American

And, I guess, it also gets me a book. Has anyone else received anything?

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I put about $0 on the card and threaten to cancel so…no, no book for me . Thats ok, I’m certainly not one of their best customers

  2. I thought the 10,000 EQMs, 6,000 EQDs and companion ticket was on the Aviator Silver card, not the Red.

  3. Aviator Red is in my drawer solely for priority boarding (though I’m not sure why I need that either since AA never enforces the boarding process where I fly) and for an occasional free bag…which means it’s on its way out of my wallet soon. Zero spend = zero book for me.

  4. I don’t think that I’d appreciate them “mailing gits to cardmembers.” So does an unpleasant person show up and scream at you or what’s the deal?

  5. They sent me cookies last month, which was a pleasant surprise. I thought it was for my spend on the Aviator Silver card that I’ve had for awhile, so it’s interesting that it seems to be my Red card that triggered it. They were delicious 🙂

  6. Nothing for me. I put $100K last year on the card, and now over $50K for 2018. No love for me. No MS here.

  7. @Robert – not sure how long you’ve had the card, but I called Barclays and had my Red downgraded to the regular aviator. No annual fee and keeps my history intact.

    You only get 1 mile for every 2 dollars, but like you, the card is sitting in my desk drawer.

  8. Just Curious . . . how do you put $50k on ONE of your cards? I live in Austin (actually sold my house inside the city limits of The People’s Republic of Austin) and unless you were buying lots of big ticket items, paying Austin property taxes and travelling more that I did as a airline captain, how does one rack up that spending?

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