This story immediately made me think of the blood bank that devalued its loyalty program in 2014.
I admit I didn’t even know that 7-11 had a rewards program, which is good because if I did I might have been invested in the program and now I’d be really disappointed.
Here are the changes:
- Earning drops from 25 points per dollar down to 10.
- Instead of points expiring after one year of inactivity they’re moving to expiration after 90 days of inactivity.
- But don’t worry – new earning opportunities are coming that are non-specific and aren’t likely to make up for the reduction in base points-earning.
We are also adding additional ways for you to increase your points with additional bonus point opportunities on participating products; a chance to multiply points when buying certain products; and other ways to accelerate your rewards!
At least when the blood bank devalued its points you could still be saving a life by engaging in transactions with the program. Gas station nachos, on the other hand…
(HT: Scott G.)