Lucky wrote about British Airways adding a burger to their first class menu.
This is somewhat controversial because,
- A burger strikes some people as hardly befitting international first class.
- It can be tough to do a good burger in the air.
- It can be tough for British Airways to do decent food even on the ground (please see “Concorde Room“).
The idea of a British Airways first class burger is an interesting one.
The Concorde Room burger is indeed awful.
I’ve ordered it, but I’ve not taken more than a bite or two.
ANA used to do a great job with their burger (snack) in first class
This is something people actually wanted and talked about. That such a thing exist is proof enough that it is possible.
But airplane burgers usually do not look very good
They usually look exactly like what American’s first class burger appeared to be, circa 2010 and 2011.
United actually did a decent job with their ‘gourmet burger’
I’m not talking about the Continental cheeseburger that came to United, that was bad.
But a real ‘gourmet’ burger was introduced to domestic first class in the late spring 2001. It was terribly controversial, the idea that this somehow was appropriate for a first clsss lunch service. It wasn’t awful, in fact many reports are it was quite good. This July 2001 Flyertalk discussion sprang to mind.
Burgers aren’t controversial for hotels
I’m not sure why we like burgers in hotels so much (and indeed, it’s one of the most popular items from room service by a large amount) but don’t like burgers to be served by airlines.
It does look better on the ground, though.
Fries matter, and those are tough to do in the air
Etihad does a decent job with fries… sometimes.
Here are fries from about a month ago..
And from about a year ago..
The quality varies tremendously, and Etihad first class features an onboard chef. Most airlines don’t even try to attempt fries in the sky.
Alternatives to the first class burger
I’d suggest airlines mimic the steak sandwich instead of the burger, either the version offered by Qantas or by Etihad.
Of course that won’t come close to the best meal on a plane.
And if it’s comfort food they’re after, it seems like it would be hard to top nasi goreng…
Still, I don’t think this is a terrible move for BA. It all comes down to how it tastes. We’ll begin to get reports soon!