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Why Delta and Lufthansa Want to ‘Control the Information’ and What They’re Doing About It

Airlines want lower costs to distribute their tickets and greater flexibility in how their fares are displayed — especially the ability to upsell unbundled products through whatever channels are distributing their fares.

Delta is limiting the sites that can display its fares. Lufthansa has declared that all ‘indirect channels’ (like travel agents, online booking websites) have to pass on a 16 euro fee for their tickets.

This is a war between airlines and their distribution partners, and they’ll bloody each other in the process. While not convenient for consumers, you won’t really feel the losses here.

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