How to Think About Coffee Inflight, in Hotels, and Around the World

My morning routine is simple. It starts with coffee, and eases into work. That’s true whether I’m at home or on the road.

I’m drinking a little less than I used to. For years I joked that you could run my blood through a still once a week to filter out caffeine byproducts, and use that to run a local taxi fleet’s alternative fuels experiment.

For years I’ve ordered freshly roasted beans online at Old Bisbee Roasters. I grind the beans fresh for each cup. And I generally make my coffee strong, too often people water it down.

Things are a little more complicated on the road, whether it’s inflight or in hotels.

My Morning Airport Routine

At the Austin airport we have an app-based coffee robot. When I turn up at the TSA checkpoint I hit the order button on my phone. By the time I’m through security and walking by the machine my drink is ready. I enter a three digit code and it’s released to me. I stop for a matter of seconds and I continue on my way.

austin airport briggo coffee robot
Some Foolish People Stand in Line to Order From the Machine Instead of Downloading the App

The Problem With Airline Coffee

One Mile at a Time recently shared his thoughts on coffee and much of our thinking is similar, though he’s more positive on coffee inflight than I am, and we have some nuanced differences in approach.

There are really three things that go into airline coffee, and explain why it’s usually bad. There’s the beans, the (tank) water, and the cabin pressure.

Frankly in the air about the best thing you can do with the grounds is use them to mask smells in the lavatory.

coffee grounds in airplane lavatory

Investing in better coffee just makes good business sense.

  • A major legacy airline likely spends $5 – $10 million a year on coffee.
  • Improving it might double the price.

However the value created for an airline far outstrips that price.

  • Improved operational efficiency and reduced delays, by eliminating pilots stopping at Starbucks in the terminal on the way to the aircraft.

  • Improved employee morale, which in turn affects customer service. Better coffee is a product flight attendants can be proud of and reduces complaints they receive from customers.

  • This is especially important on high yield business routes, the ‘first flight Monday morning’ consultant specials.

When United Airlines dropped Starbucks after the Continental merger in favor of Fresh Poo, Delta picked up Starbucks. Then when Oscar Munoz replaced CEO Jeff Smisek in a corruption scandal one of the first attempts at a rapprochement with customers was to introduce stroopwafels and Illy coffee. United is probably using the best beans of any U.S. carrier now, but it still suffers from the water they use and that they’re making it at altitude.

Meanwhile the idea that Starbucks somehow signals quality is strange. And the brand alone doesn’t matter most, when United served Starbucks it was a special light brew because too many passengers were overwhelmed by deeper flavors. They worked to serve the lowest common denominator taste.

Nonetheless I’ve certainly had some good coffee on board. ANA in particular, perhaps a dozen years ago, served an amazing variety of quality choices. I used to eschew alcohol, too excited to try the different coffees, despite wanting to get plenty of sleep on board.

I love Etihad’s coffee service – and not just for the silver trays and baklava – but because they’ve usually been willing to customize the strength of what they serve. To be sure it’s really just adjusting how strong the espresso they use is, and there’s a difference between coffee and espresso, but I get the deep rich flavor as well as caffeine I need after a long Etihad flight.

etihad first class coffee service

Here’s something else that drives me nuts about airline coffee, though – carriers that won’t serve hot drinks when the seat belt sign is on. A little turbulence on approach to Hong Kong after a long overnight Cathay Pacific flight and having no access to coffee is another form of fail.

The Challenge of Hotel Coffee

On the road I’ll often drink Starbucks but the truth is that’s effectively ‘giving up’. Nonetheless I’ll even choose a hotel based on its proximity to a nearby coffee shop that opens early, if not one in the hotel itself.

costa coffee
Costa Coffee, Premier Inn, Abu Dhabi International Airport

The problem with hotel coffee shops or carts is that they frequently don’t open early enough. People are coming in from all time zones. If you’re on the East Coast you may have guests from Europe, perhaps just getting in the night before, there’s a good chance they’ll be up before 6 a.m. Similarly a hotel on the West Coast hosting guests from the East Coast.

Years ago I stayed at a W Hotel on the West Coast. I woke up at 5 a.m. and wanted coffee. There was nothing in the room to make it. I called the “Whatever Whenever” line. I wanted coffee (whatever) at 5 a.m. (whenever) but told it was not possible before 6.

And don’t get me started on hotel shops that say they open at 6, but you go downstairs to find that the employees who are supposed to run it haven’t shown up yet.

hilton jfk lobby coffee shop
Hilton JFK

At least the coffee is likely to be better than what you can make yourself in the room, and hopefully made from equipment that gets cleaned every now and then (or at least every six months).

And this is why you check the hotel coffeemaker before you use it…. from r/trashy

If you’re going to use the in-room machine though I want to leave as little as possible to chance. I’ll take a K-cup machine, but the truth is those don’t make very good coffee. Mark Bittman suggests how to hack a Keurig,

Insert one coffee pod into the Keurig and fill the machine’s reservoir with half the required amount of water. When the machine is finished brewing, insert another pod into the Keurig and put another half-requirement of water in the reservoir. When it’s finished brewing, you will have a full cup with twice the coffee, Bittman says.

“I’m not saying it’s any good,” Bittman says, “but at least it’s got a little body and a little flavor to it, and it probably has the amount of caffeine you’re looking for.”

keurig machine w hotel austin
W Austin

That still leaves the problem with in-room coffee that (1) since it’s bad, (2) you probably need to cut the flavor with some sort of creamer, however (3) stuff most hotels stock in rooms that doesn’t need refrigeration isn’t going to get you what you need.

That’s one reason why I’ll sometimes order from room service, first hoping that it’ll be better than what I can make in the room, but mostly just to get fresh creamer for bad coffee. Although I was once accused of stealing coffee from room service at a Sheraton.

Where to Find the Best Coffee

One of the great things about traveling is experiencing the world as other people experience it, and realizing that while your own home town may be great in many ways there’s a whole variety of perspectives and innovations that you can bring back with you and improve your own life in ways you’d never have thought of.

On the whole coffee in the U.S. is much better than it was 20 years ago. There was once a fear that Starbucks would put small independent coffee shops out of business, and the opposite has happened. Starbucks turned out to be a ‘gateway’ to better coffee, introducing a mass consumer market to $4 cups rather than Folgers or Sanka. And many of those consumers graduated to more nuanced takes on coffee offered by smaller purveyors. Independent shops have prospered in many ways because of Starbucks.

However much of the world has been far ahead of the U.S. in coffee. While some people swear by Italian coffee culture – you won’t sit down in a coffee shop so much as stand and drink your espresso, and certainly not get it to go – I’ve found the very best coffee to be in Singapore, Malaysia, and Australia.

oriole cafe singapore
Oriole Cafe & Bar at the Pan Pacific off Orchard Road

I’ll take even OldTown White Coffee kopitiam in Malaysia over Starbucks, and independent shops seem to do a better job than most places in most cities here in the States. It may just be – as especially in Singapore and Melbourne – that the competition is so abundant and the consumer tastes developed over long periods.

To be sure there are myriad coffee shops in Austin, and the coffee in my home town is above average for the U.S., but we don’t compare – expectations are so high in other parts of the world that you’re far less likely to get bad coffee just about anywhere you go, without searching out for ‘best’.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. I am spoiled and drink primarily 100% Kona fliwn in from Hawaii. However , I limit myself to two cups a day, otherseuse not affordable.

  2. It’s unbelievable how much time, effort, and money is spent catering to finicky coffee drinkers. So precious. But heaven forbid I want a Diet Pepsi to start my morning. “Is Diet Coke okay?” “I only have Coke Zero.” Unlike coffee, all sodas are apparently exactly alike. You’ll take what we have, and you’ll like it. In addition, while we offer free coffee in hotel rooms, you’ll pay exorbitant gift shop prices for a soda, if you can find one anywhere.

    Just sayin’

  3. Have you ever thought of taking your own? I have an emergency pack of individual Starbucks instant cofree and during longer trips, a small jar of Medaglia D’Oro Espresso Instant Coffee.

  4. The Western Cape of South Africa surprised me with their outstanding coffee culture. Anywhere in the state was able to get a quality morning flat white and afternoon cortado or espresso machiatto.

  5. The quantity of good coffee in the US is better than anywhere else but the density isn’t there. I’d probably argue that our best coffee cities (SF, Chicago, NYC) match the best international cities in terms of density but it’s still niche.

    One place the US is easy to defend is on espresso. My experience with brewed coffee is Asia, especially Taiwan, is way stronger than the US but the espresso and milk drink culture here is way better.

    Europe barely merits a mention here. Like many things, Europe pioneered it and then have sat on their laurels for a few decades.

  6. @ Gary — Airplane coffee is disgusting and potentially dangerous. You might as well drink brewed toilet water from MIA.

  7. As the bumper sticker says, “Friends don’t let friends go to Starbucks.”

    Gary, I have a commercial espresso machine (Elektra “Sixties” T1) plumbed into the water supply in my kitchen, and I brought another espresso machine (an Olympia) to work, just so I can make decent coffee/espresso there rather than the swill that passes for coffee in one of the Bunn coffee machines.

    You might say I’m serious about my coffee. You’re absolutely right about the coffee counter not opening earlier enough, or being not very good, and the little brewers in the hotel rooms are often a joke. (At least K-cups and Nespresso were improvements.) That’s why I bring an Aeropress, fresh beans, a hand-grinder, and an immersion heater in my suitcase when staying in hotels.

  8. I too have ordered room service coffee primarily to get fresh creamer!! lol

    In selecting among hotels located in the same area, I most definitely give extra points to the property with 24 hour or near 24 hour coffee availability.

  9. The best coffee I have had is served at the original HILTL Haus vegetarian restaurant in Zurich. They grind the beans and the flavor is best described as a very robust french roast.
    For a quick pickup at home with a ground coffee I had used a strong Gevalia but shunted it aside after trying -you will not believe lol -Starbucks French Roast.

  10. Airline coffee…hotel coffee…it’s ALL pretty much disgusting (to me). Last time I went to Palm Springs (I drove in from Orange County, where I live…), to a VERY upscale Marriott property, I still hauled along a box with all my coffee making stuff, beans, grinder, both (small) Chemex pour-over AND french-press, and small electric “teapot” to boil the water. Yup, I’m a coffee nut, but I enjoyed my stay with that lovely fresh brew at my fingertips. “When you want something right…do it yourself!”

  11. Thanks for opening a can o’worms.

    1. Starbucks is not that great. Over roasted and very expensive.

    2. I share the concerns regarding dirty wayer going into inflight coffee. Thst being said, are there any numbers out there regarding how many airline guests got poisoned/sickened/killed by this?

    3. The moldy hotel coffee maker (or is it pond scum?) is unforgiveable.

  12. Deregulation = every cent counts; you will never get good coffee.

    Of course US airlines could sell good coffee, but they’re so idiotic that they don’t even sell proper HOT meals like low quality carriers in Europe and Asia. All they sell is preservative-filled ultra processed COLD stuff nobody should be eating (and therefore very few are purchasing).

  13. We bought a tiny Nespresso machine for road trips (it’s possible to check it in luggage, too, but we never check luggage and it would tip my carry-on system over the edge). My husband and I decided to do this after a 16 day road trip on which the hotel coffee options ranged from bad to terrible. We generally drink our coffee black, and the Nespresso pods are good enough for us to drink black – for most in-room coffee we have to dump in the awful fake creamers just to choke it down.

    This tip probably won’t apply to most travelers reading your blog since I guess most of them are traveling by air most of the time.

  14. Solved this problem years ago given my travels to various Asian and African countries where I-need-my-coffee-at-6-am isn’t a thing: I spent $30 on an AeroPress. I always pack an unopened 12-ounce espresso brick of Illy, Lavazza or Cafe Bustelo along with the AeroPress. If I determine that there’s no way I can get a decent coffee at the early hour I want it, then at least I can make my own espresso. It has been amusing in various remote places — e.g. upcountry Rwanda on Lake Kivu, right near a coffee plantation — to use this thing at the dining table!

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