I originally became addicted to Biscoff cookies flying Westair (United Express) in the mid-1990s. I never actually purchased any Biscoff myself until it was a qualifying partner as part of the US Airways Grand Slam promotion. That’s how I discovered Biscoff spread.
In a 2007 cost-cutting move United reduced the size of Biscoff cookies they gave out. Maybe that’s how the cookies became more associated with Delta (and earning Delta miles buying them couldn’t have hurt, either).
Some passengers are far more passionate about Biscoff than I am. In fact one Delta passenger on a recent New York – Atlanta flight was crowned the ‘Biscoff Queen’ by flight attendants who created a crown for her made of Biscoff cookies and a Delta wing pin after she had declared her deep and abiding love of the cookies inflight.
On my flight with @Delta Airlines I told the flight attendant that I love their cookies. Later two flight attendants came back with a crown made by their crew of the cookies calling me the “Biscoff Queen”!! pic.twitter.com/0aMDHQ7zIB
— Tαryn Μοsκε (@TarynMoske) August 15, 2019
Passenger Taryn Moske, blissfully unaware of the power of online shopping, says the cookies are the reason she flies Delta. She’d get a lot more cookies for her money if she bought the treats directly instead of bundled with air travel.
Of course then she wouldn’t have had the opportunity to wear her crown “for her entire flight.” And picking up where SkyMiles gave up years ago, the passenger declared her coronation ceremony “hands down the best thing that’s ever happened to me on an airplane that I will remember forever.”