When seen United Club popups before, such as at the Mall at Short Hills in New Jersey over the holidays. That’s a place many Newark-based elites find themselves spending money. United has also run popups at Newark where they took the main United Club, designated it for business class passengers only, and now they largely lack a place for club members to go at their hub.
We’ve also seen popups from American Express, sometimes where they want to open a full lounge like at LAX where they’re finally getting one and at Chicago O’Hare where they still haven’t been able to announce one. Other times their popups have just been where they have a cluster of cardmembers like in London proper and in Deer Valley.
There isn’t just one pop up lounge strategy, so it’s difficult to know exactly what Delta is doing here, but they’ve run a series of pop up SkyClubs at some smaller market airports.
They’ve apparently run one in the Green Bay, Wisconsin airport before (October 19 – 21) which is where the idea originated. This week they’ve had one in Chattanooga, Tennessee between gates 3 and 5 featuring a bar (cocktails, beer and wine) and appetizers from a local chef. Today was the last day for Chattanooga.
Delta tells me, “Over the past several months, Delta has hosted one-time, pop up Delta Sky Clubs in select airports. A surprise and delight for customers traveling with Delta to enjoy, the pop up Clubs feature everything from appetizers from local chefs to curated cocktails.”
The pop ups weren’t restricted to club members, but were available to all Delta passengers at the airport.