Back in June I wrote about Hotelied, a new site that offers you hotel discounts based on your social media profile.
Interesting, pretty niche, but the folks there reached out to me to talk about what they’re doing and it turns out that some of their hotel discounts are available more broadly than I would have thought, and some of the deals are better than I thought. It isn’t just about social media influence, they targeted elite members of frequent flyer programs and also people working in specific industries.
They match you to discounts you’re eligible for based on your profile, they don’t share your profile with the hotel. (I would hope that participating hotels would go out of their way to treat guests booked through this site well though, as that’s precisely what they’d want to do if they’re paying the site for influential bookings.)
And they’ve offered a stackable promotion code as well.
How the Discounts Work
Hotelied says they’ve signed over 300 hotels, with 100 currently offering discounts. This isn’t going to be your one-stop booking site. So they have to make it worth your while with savings, they report an average savings per booking of $275.
When you sign up for the site they ask you to link social media accounts like Facebook, Twitter and Instagram. And they ask you to link some hotel and airline accounts. Each linkage is optional, but may make various discounts available.
They target several different kinds of discounts:
- Some discounts are open to all registered members of the site
- Some are for ‘social media influencers’
- There will be hotels that structure different deals for different profiles, like a discount for everyone on a 2+ night stay but a disccount available to frequent flyer elites regardless of length of stay.
Some are more granular than that, for instance whether the discounts are for first-tier or top-tier elites. But many are more general, just being a member of a loyalty program may be enough for a given hotel’s offer.
The thinking here is that loyalty program members travel more and the hotel wants the business, although they may be willing to spend more marketing dollars for very frequent travelers.
The best jobs for big discounts sound like finance, media, and technology.
Social media discounts may also require just having active social media accounts, rather than being some kind of social media star (discounts may be available if you have a few hundred friends or followers.
Stack the Discounts With a Coupon!
To encourage readers to try the site, they offered promo code VIEW100 good for $100 off a stay of 3 nights or more, stackable with the discounts they’re already offering.
Real Savings Examples
I think the site has an unfortunate name — it’s too close to hotel lied — but the site name isn’t nearly as important as the discounts. For instance the Public Hotel in Chicago has a legit $350 plus tax savings on a 3-night stay.
Here’s Kayak with a total price of $1159.
Here’s Hotelied with a total of $753 for the same stay.
Of course this stay would be eligible for the $100 promo code discount as well.
Let’s take a look at another: two nights at the Line Hotel in Los Angeles prices at $507 all-in on Kayak.
And it’s $380 at Hotelied.
A 2-night stay at the Gild Hotel in New York is $670 on Kayak.
And it’s $524 at Hotelied.
Sadly these aren’t “publicly available rates” you can use against a chain’s Best Rate Guarantee!
For avoidance of doubt I have not accepted any hotel discounts through Hotelied, and I do not receive anything if you use my discount code for the site. It just seemed worth passing along since some readers will get hotels for less than they otherwise would have paid.