Google Partnering With 8 Banks To Launch GooglePay Digital Bank Accounts

Back in the fall we learned that Google was working with Citibank to develop a checking account offering and this spring renderings of a Google debit card came out.

Google is no stranger to financial services (GooglePay) and fundamentally checking accounts are about consumer data: how much do people earn (deposits, especially payroll deposits) and what exactly do they spend money on?

They’ve now taken the step of announcing digital bank accounts inside Google Pay along with eight banks, although the accounts won’t be available until 2021.

This morning, eight banks in the US, including BBVA and BMO, have announced that they are partnering with Google to offer digital-first bank accounts directly in the Google Pay app. As explained by BBVA, the financial side of these accounts will be managed by the partner banks, and “Google will provide the front-end, intuitive user experiences and financial insights.”

According to another partner bank BMO, the Google Pay app will offer built-in budgeting tools and “financial insights” exclusive to Google’s digital bank accounts.

BMO Harris and BBVA join Citibank, Stanford Federal Credit Union, and Bank Mobile, Coastal Community Bank, First Independence Bank, and State Employees Federal Credit Union. There’s no word on a debit or credit component to these accounts. And there’s no word now about rewards, though this has previously been hinted at.

Chase has historically used branches and checking accounts as a jumping off point into the financial lives of its customers, offering other financial services as well. Presumably bank accounts is just a start for Google as well.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. and “financial insights”

    Yup, expect even more directed advertisements coming to your mobile device soon.

    “We can see that you spent $150 in the bar last night, here’s a suggestion of things you can get yoiur partner by way of apology”

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