In the early days of frequent flyer programs people valued their airline miles, and hotel programs were an afterthought. Guests would stay at hotels and credit the hotel stay to their airline account.
Hilton had a real innovation to jump start its program: the “double dip.” The idea was that with each stay you could still earn your airline miles and also earn points in their HHonors loyalty program. That became the sine qua non of the Hilton program.
Firmly established though they began scaling this back with the elimination of ‘points and fixed miles’ back in 2013 (you would no longer earn a specific fixed number of airline miles, but could only earn miles as a function of spend). They dropped double dipping altogether in 2018 but promised that you could still transfer your points to miles if you wished.
Hilton Honors is all grown up. they dropped the second H from HHonors four years ago. And now they’re dropping many of their airline transfer partners, too – including Alaska Airlines, Avianca LifeMiles, and Hawaiian.
Effective June 15th, Hilton Honors Members will no longer be able to transfer Hilton Honors Points to airline miles with the following partners: Aeroflot, Alaska Airlines, Avianca, Amtrak, Finnair, Frontier Airlines, Garuda Indonesia, Hawaiian Airlines, LATAM Airlines, Philippine Airlines, & South African Airlines.
Transfer ratios have long been very poor. Since the option to move 10,000 Honors points to 1000 miles was bad to begin with, losing transfer partners will have limited effect on most. As it is, American Airlines isn’t a partner to begin with… but defunct Jet Airways is.
Note though that members were given zero notice of this change, which is shameful on the part of Honors leadership.
(HT: Loyalty Lobby)