They’re touting fares up to 35% off and savings of up to $500 per ticket, with deals available “on over 60,000 routes to international destinations like Tokyo, Melbourne, Paris, Barcelona, Rio De Janeiro, and Costa Rica.”
So far they’re only set up with international airlines, hence deals only for international travel, but they tell me they are “very far along in discussions with one of the big three US carriers.”
You’d expect airlines to offer their lowest prices on their own website, and they don’t want to train customers to look elsewhere. However they also want segmentation. People going to sites Hopper are going to be searching for the best deal, and are the least brand loyal, they may not have been searching the airline to begin with.
And Hopper does push notifications through their app to customers, generating sales for trips customers may not have been initially searching for.
And there’s certainly less brand loyalty among US consumers with foreign carriers. People go online to learn what’s possible, rather than starting at the Air China website for instance.
Though we’ll certainly figure out the full list of airlines they’re working with in short order – and these aren’t ‘opaque’ fares like you used to find on Priceline – they’ve disclosed they’re working with:
- Air Canada
- Air China
Here are their ‘sample deals’ though I certainly see cheaper pricing at times.
|Origin||Destination||Online Price||Secret Fare Price|
|Los Angeles||Rio de Janeiro||$1,007||$930|
Unsurprisingly discounted fares move the needle on purchase behavior, Hopper has found in their beta testing that one airline “was able to shift their share of tickets sold on Hopper from 4% to over 30% on routes from the US to A[sia Pacific] during this initial testing phase.”