American Airlines and JetBlue have partnered, letting you earn miles and status when flying the other airline, and codesharing on routes out of New York and Boston.
The partnership is off to a bit of a rocky start with problems assigning seats, earning miles, and communicating baggage charges. The government suing to stop it months after approving it.
American is now able to assign seats for customers when they sell a codeshare flight on JetBlue. The two airlines are getting closer. And reciprocal elite benefits are coming this fall. However JetBlue wants to make sure customers still understand that their inflight product is better. So they’ve revamped their website to make this clearer.
JetBlue Airways’ next challenge in its partnership with American Airlines is making sure travelers know whose plane they will be on.
JetBlue is revamping its website to more clearly call out services it offers, like free Wi-Fi and snacks, or its business class, Mint, for jointly sold flights, JetBlue’s President and Chief Operating Officer Joanna Geraghty said in an interview this week.
“Transparency eliminates confusion,” Geraghty said. …The redesign will likely include bullet points to show what each flight offers, she added, and will take several months.
JetBlue used to be a genuinely better airline. Over the past decade they’ve slowly worked to become just a little worse. But they still offer,
- More legroom than American
- Seatback televisions, which American has been removing
- Free wifi (American charges)
- Alcoholic beverage sales (American says they won’t serve alcohol in coach until the federal mask mandate is lifted)
If a customer goes to the JetBlue website and books a JetBlue flight, they expect the JetBlue product. Having to pay for wifi, getting less legroom, and with no seat back television is going to be jarring. And it risks undermining the brand JetBlue has built. If they’re known for anything it’s their TVs from when they went all-in on live TV 20 years ago.
Of course, while I think the JetBlue-American combination creates more competition in the Northeast (making them viable against United and Delta), codeshares themselves serve almost no customer benefit.