It’s not been a good quarter for airline twitter teams.
But ever since US Airways gave us the greatest online gift of the past five years and no one from the twitter team got fired, it seems like their jobs are safe at least.
After all, if US Airways didn’t fire the guy who used a Boeing 777 outside of normal operating parameters, then Delta couldn’t really fire anyone for sending out an arguably racist tweet about a giraffe (or at least one ignorant of its subject matter).
And if the World Cup ensnared Delta’s twitter team in controversy, others haven’t been spared either.
Buzzfeed highlighted KLM’s celebratory missive over the Netherlands’ victory over Mexico to advance to the quarter finals.
The tweet even featured a guy wearing a sombrero.
Mexico fans did not take kindly, lots of recriminations, the tweet has since been deleted.
I don’t think it was actually racist though perhaps in poor taste, and at a minimum someone needs to revoke KLM’s Photoshop privileges.
Much more significant is that in 2011 KLM got a $450 million loan guarantee from U.S. taxpayers via the Export-Import Bank.