Job listings can offer insight into a company’s strategy. For instance a decade ago a leaked job listing for someone to drive Delta’s revenue-based changes to SkyMiles gave us a couple of years’ advance notice to the dumpster fire that earn and burn would become in that program. An HR job listing at American Airlines tipped the world to the carrier’s CEO succession planning.
Marriott posted a new job on Monday for a “Director, Venue Management Digital Products” and it appears to suggest that the Bethesda, Maryland-based company that manages and markets hotels is looking to expand into management of several different types of venues as well.
The Director of Venue Management Digital Products (Applications) will be responsible for developing software products essential to operating a venue. The scope will focus on dinning venues, spas, golf courses and any similar venue that requires reservation management, menu and online ordering, offers and coupons, loyalty programs, digital payment acceptance and digital receipts.
This role will play a pivotal role in growing the suite of product offerings that Marriott can offer venue operators. We would be operating as B2B2C service provider that can provide services that are agnostic to existing reservation systems and point of sales (POS) systems that can integrate into Marriott’s flagship products like the Bonvoy App, Marriott.com and other customer touchpoints.
This effort will involve a multi-million dollar budget and team of 15 or more people. The chain appears to envision restaurant management, golf course management, and spa management “and any similar venue that requires reservation management, menu and online ordering, offers and coupons, loyalty programs…”
The company managing these postings for Marriott did say the focus would be on “dinning venues” but Marriott has fallen down on providing “dinning” to its Bonvoy members, at least at breakfast during the pandemic.
Marriott has been in several different adjacent businesses in the past. For instance in 1993 Marriott spun off its hotel ownership and airport and highway concessions business into Host Marriott. Then in 1996 Host Marriott again divided with Marriott Services Corporation (now HMSHost) managing concessions that also included sports and entertainment venues.
Now, rather than providing food concessions at sports and entertainment venues, they want to manage the venues themselves it seems.