MGM’s relationship with Hyatt ends September 30. They were partners for 10 years, and MGM had recently groused about not seeing as much value as they could they could achieve from the partnership.
Now we know what they were working on as a replacement: Marriott Bonvoy members will earn and redeem points at 17 MGM resorts starting in October, and bookings of MGM properties will be available through Marriott channels by end of year.
- For Marriott, this is the ability to sell hotels and earn revenue in a market where they aren’t nearly as strong.
- For MGM this is access to Marriott’s customers.
- MGM’s members may stay at Marriott properties over competitors outside of Vegas.
Marriott and MGM have had marketing relationship at Cosmopolitan Las Vegas only.
The two companies say that “Members of both programs will also be able to exchange MGM Rewards points for Marriott Bonvoy points and vice versa.” Marriott members will be able to earn points with BetMGM online gambling and sports betting, with details forthcoming. Details on any elite reciprocity haven’t been shared at this point.
Interestingly as MGM looks to Marriott’s large member base, they’re integrating gambling more explicitly. Some analysts see the move as MGM extending into the traditional lodging space, but their revamp of MGM Rewards elite levels makes clear that their focus is squarely on gambling and rewarding gambling activity rather than using benefits to lure and reward vacationing families.