Max, The Airplane That Couldn’t Fly

I receive compensation for content and many links on this blog. Citibank is an advertising partner of this site, as is American Express, Chase, Barclays and Capital One. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners. I do not write about all credit cards that are available -- instead focusing on miles, points, and cash back (and currencies that can be converted into the same). Terms apply to the offers and benefits listed on this page.

This just seems wrong: a children’s book Max, the Airplane that Couldn’t Fly. It’s about how we’re all different, and about overcoming challenges at Boeing.

View this post on Instagram

Too soon? #737Max #atc #flying #boeing #airbus

A post shared by LO Altitude ✈ (@loaltitude) on

Now, I believe that when the MAX flies it’ll be the most scrutinized aircraft in history and that the mistakes Boeing made in its design have been rectified. But this is awesome and I absolutely need this book.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »


  1. Trust someone to make money off something like this. 300+ people died. That they weren’t all Americans doesn’t obviate the need for some solemness and respect.

  2. You can fix the mistakes with the MAX that have been identified so far. That’s easy. But those mistakes are only symptoms of a more serious underlying condition. It is the culture at Boeing that must be corrected to fully regain public trust.

    Replacing Muhlenberg with Calhoun, an accountant and Boeing director since 2009 who apparently failed to recognize and address Boeing’s flawed culture, doesn’t appear to fix the culture problem that caused the MAX crashes. People miss the key point if they think it was just the use of single AOA sensor, engine position, or MCAS that caused those crashes.

Leave a Reply

Your email address will not be published. Required fields are marked *