With Marriott bending over backwards to appease the Chinese Communist Party, is it really any surprise that they’ve added a hotel to their Tribute Portfolio brand called “The Socialist” in Copenhagen?
The building’s facade, with thick concrete walls, even resembles a modern take on Soviet architecture.
With just 31 rooms and rates that frequently exceed $350 per night the property is hardly egalitarian. And since North Korea’s Air Koryo sells business class it should expected that this hotel offers four different classes of service (from rooms to suites) and “provides privileged access to the surrounding city.”
The website boasts that “within lies an interior of exquisite materiality” by which they certainly refer to dialectical materialism. By staying in a class conscious property while promoting socialism, you’re heightening the contradictions of capitalism.
Is status going to count here at the rebranded Herman K hotel? Or maybe it’s Bonvoy that treats members like comrades, often failing to honor elite benefits elsewhere too? And should you tip housekeeping (certainly the hotel offers them a living wage)? One recent report,
The Plat[inum elite] breakfast was limited to the Socialist breakfast: coffee or(!) juice, two eggs the way you like it, with toast (not sure if fries, too) and a nice bowl of fruit+berries. At first it seemed skimpy, but we continued selecting the same option and only ended up paying to get coffee and juice (real, pressed orange juice).
Despite Bernie Sanders’ predilection for Northern European-style welfare states, this is hip-and-trendy AOC socialism rather than the Vermont Senator traveling with his new wife to the Soviet Union in 1988. This is hardly the first hotel foray into socialism, of course. The W South Beach used to display the image of Che Guevara as art.
Guevara helped set up Cuba’s secret police and forced labor camps, was responsible for the execution of thousands of political prisoners, and tortured prisoners (including children). He called himself “Stalin II” (though felt Soviet totalitarianism didn’t go far enough and preferred North Korea as a model). Yet associating with Guevara, like “The Socialist” in Copenhagen, makes one hip, trendy, and somehow ‘in’ on the postmodern joke… like Argentines who years ago took to wearing a Che t-shirt that read “Tengo una remera del Che y no sé por qué,”
The Socialist is a Marriott Bonvoy category 7 redemption property, at least until award charts are eliminated next year in a move towards eliminating class markers across Marriott-branded properties.