For several years hotel chains have worked to get customers to ‘book direct’ rather than through third party agents because it lowers their distribution costs. They’ve imposed contracts that limit the ability of their properties to offer discounts, and they’ve advertised to convince you that booking directly through them gives you the lowest price, but that’s often not true.
Now that the global pandemic has decimated hotel occupancy, properties are doing everything they can to cut costs and look for business – and that includes cutting more deals with third party distributors.